Interview with Steve Mora...

The interview with Steve Mora of Valley of the Sun Mortuary on Friday was excellent. I learned a great deal about the industry, competition, how those that operate and succeed have learned to do business very differently... major focus on customer service and amazingly, we spent most of the time talking about how this business involved with "the living" as opposed to what I figured we'd be dicussing. Valley of the Sun focuses on educating potential clients about the need for planning ahead and what's involved in ensuring that loved ones aren't burdened when someone dies. What was interesting is the various programs aimed at high school students aimed at "keeping them from becoming clients." Fascinating discussions and great insight. We also spent quite a bit of time on what makes this business successful. In a word, excellent customer service.