Worked from home quite a bit today. In addition to the 25 Chandler business names from last week, I'm also picking up a nice list from businesses from my contacts in Gilbert and surrounding areas. I'm hoping to line up my first interview this week and will call the business owner tomorrow. Prior to the interview, I'm doing some home work... nothing worse than showing up to interview a business person and asking questions to which answers are all over their company website. This particular company has a great deal of information on their website about projects, technologies they've created, awards and recognitions, etc. The CEO is also widely known and has had a great deal of press on his achievements as well.
Once I go through the materials and continue tweaking my survey instrument, I'll be ready to begin the study. I'm also working on the research methodology and have decided to use a simple quantitative and qualitative approach for this study. The quantitative portion will focus on items such as industry, basic demographic data, number of employees, approximate revenues, etc. The qualitative portion will be in-depth interviews that I'll conduct with the CEO or company founder.
